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Pizza Hut’s New Campaign Featuring JKJ Makes the New York Times
“WHEN the moon hits your eye like a big pizza pie,” the song goes, “that’s amore.” But there is little love lost when a big maker of pizza pie gets hit in the eye with the success of sandwiches.
Pizza Hut’s campaign for its P’Zolo includes television ads that feature its core consumers, young adult males.
Pizza Hut, the nation’s biggest pizza chain, will challenge sandwich shops — particularly those bearing the name of the category leader, Subway — with a new item, backed by a large campaign that is to begin on Sunday. The product, called a P’Zolo, is shaped like a sandwich, comes in sandwich varieties like Buffalo chicken and “meat trio” and is priced like a sandwich, at $3 apiece or two for $5.